Tina Shively departs KVUE for new gig

Tina Shively

Tina Shively has filed her last report for KVUE, Austin’s ABC affiliate.

Shively, who joined the station four and a half years ago, is transitioning out of the news business and into the world of public relations, joining local firm Elizabeth Christian Public Relations.

Her first day is Monday.

“I decided to leave TV because I was looking for a new challenge,” Shively said. “I’ve played a lot of roles in TV and am eager to see what the public relations side of the business is all about. I am so excited to be working for Elizabeth Christian. Her team has an amazing reputation here in Austin. They promise there’s always a lot of work to do and that I certainly will not be bored away from news.”

Leaving KVUE was difficult, Shively admits.

“It’s hard to say goodbye to KVUE because this team really is like family,” she said. “In crunch times, we all have come together with no hesitation to get the job done no matter what the situation entails. That is rare.”

Shively initially was KVUE’s morning reporter before shifting to the evening newscasts last year, heading up the station’s Watch Desk, where she monitored social media and tracked breaking news. Shively also regularly filled in on the anchor desk.

“I’d like to thank viewers for always being gracious and kind when I shoved a mic in their face at 5 a.m. and for accepting my mistakes and stumbles with nary a negative word,” she said. “I feel that I have learned a little bit from every story I’ve ever done and I’m really grateful for that. I won’t miss the live shots or the air time, but I will miss the opportunity to listen and share the stories of people who make this beautiful city what it is.”

Prior to Austin, Shively worked behind the scenes for CBS News and as an anchor and reporter in Amarillo and Rochester, N.Y. Combined, she’s logged 17 years in the TV news business.

At Elizabeth Christian Public Relations, she joins a team that includes other former Austin TV news personalities, including Erin Ochoa and Keri Bellacosa.

KVUE’s Tina Shively trading a.m. shift for new p.m. gig

Tina Shively
Tina Shively

KVUE’s Tina Shively is trading early mornings for the late-night shift.

Shively, who joined the city’s ABC affiliate about three years ago and has primarily served as a reporter on “Daybreak” and “Midday,” will start a new job Monday as the station’s social media specialist.

What exactly does that entail? KVUE executive news director Frank Volpicella explains: “She’ll cover breaking news from our newsroom Watch Desk during the 5 p.m., 6 p.m. and 10 p.m. newscasts and contribute to our social media platforms when she’s not on the air.”

It’s similar to the role 4:30 a.m. anchor Cori Coffin plays on the 5 a.m. and 6 a.m. editions of “Daybreak,” Shively said.

“We’re excited about it,” she said. “It’s something new and different. No one else in the market is doing this on the prime time newscasts. Our station is leading the way.”

During a typical newscast, look for Shively to pop up a couple times, depending on what’s going on. One minute, she might be sharing details on a breaking story. The next, she’ll be telling evening anchors Quita Culpepper, Terri Gruca and Tyler Sieswerda what’s trending on Twitter.

“When you tune in, you’ll get to know what’s going on right now and how it’s going to impact you,” Shively said. “It’s going to be energetic, immediate, unscripted, off the cuff.”

Shively says leaving her morning colleagues – Coffin, meteorologist Albert Ramon and anchors Yvonne Nava and Bryan Mays – will be hard, but she’s also looking forward to what’s next.

“I’m going to miss my ‘Daybreak’ crew,” she said. “We’re a really strong family. But I’ve been reporting 10 years now and this is where our industry is headed. I’m excited to be a part of it.”