May TV ratings: KXAN, KVUE split the wins

The ‘Daybreak’ team: Erika Lopez, left, Yvonne Nava, Bryan Mays and Anavid Reyes (KVUE photo)

In the race to keep you informed before you head to work or school each morning, two Austin TV stations are duking it out for first place.

ABC affiliate KVUE and NBC affiliate KXAN have been relatively close in the pre-dawn hours for the past several years, with KXAN winning most head-to-head competitions. May was different, though, with KVUE taking the top spot at 4:30 a.m., 5 a.m. and 6 a.m., according to Nielsen.

“This win was all about teamwork,” KVUE president and general manager Kristie Gonzales said. “From the producers and staff behind the scenes, to the team you wake up to every morning, each person put their heart and soul into making ‘Daybreak’ the best morning newscast in Austin.”

KVUE also was home to the top-rated midday newscast.

Evenings, KXAN continues to be the station to beat, dominating at 5 p.m., 6 p.m. and 10 p.m. “KXAN News at 6,” for instance, draws more viewers than the second- and third-place stations combined.

In primetime, NBC was No. 1, followed by CBS, ABC, Fox, The CW and then MyNetworkTV.

May Nielsen ratings

Each ratings point equals 7,712 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .8 / 10 / 6,170
  • KTBC: .3 / 4.3 / 2,314
  • KXAN: .3 / 3.6 / 2,314
  • KEYE: .2 / 2.5 / 1,542

5 a.m.

  • KVUE: 1.2 / 12.5 / 9,254
  • KXAN: .9 / 9.6 / 6,941
  • KTBC: .7 / 7.6 / 5,398
  • KEYE: .6 / 6.1 / 4,627

6 a.m.

  • KVUE: 2.3 / 15.2 / 17,738
  • KXAN: 2.1 / 14 / 16,195
  • KTBC: 1.6 / 10.8 / 12,339
  • KEYE: .8 / 5.3 / 6,170

7 a.m.

  • KTBC: 2.1 / 10.9 / 16,195
  • KNVA: .3 / 1.5 / 2,314

8 a.m.

  • KTBC: 1.9 / 8.6 / 14,653

9 a.m.

  • KTBC: 1.6 / 7.3 / 12,339
  • KEYE: .8 / 3.6 / 6,170 (‘We Are Austin’)

11 a.m.

  • KVUE: 2.2 / 9.5 / 16,966
  • KXAN: .8 / 3.4 / 6,170 (‘Studio 512’)

Noon

  • KXAN: 1.5 / 6 / 11,568
  • KTBC: 1 / 4.2 / 7,712

5 p.m.

  • KXAN: 4.9 / 13.6 / 37,789
  • KVUE: 3.9 / 10.9 / 30,077
  • KTBC: 2.5 / 6.8 / 19,280
  • KEYE: 1.3 / 3.7 / 10,026

6 p.m.

  • KXAN: 6.2 / 15.2 / 47,814
  • KVUE: 4.4 / 10.8 / 33,933
  • KEYE: 1.6 / 3.8 / 12,339

6:30 p.m.

  • KEYE: 1.7 / 4.1 / 13,110

9 p.m.

  • KTBC: 2.6 / 4.9 / 20,051
  • KNVA: .9 / 1.8 / 6,941

9:45 p.m.

  • KNVA: .8 / 1.4 / 6,170 (‘KXAN Sports: More Than the Score’)

10 p.m.

  • KXAN: 5.3 / 10.8 / 40,874
  • KVUE: 3.5 / 7.1 / 26,992
  • KEYE: 2.5 / 5.1 / 19,280
  • KTBC: 1.9 / 3.9 / 14,653

 

April TV ratings: KXAN widens its lead

KXAN's morning team features David Yeomans, Sally Hernandez, John Dabkovich and Amanda Dugan.
KXAN’s morning team features David Yeomans, Sally Hernandez, John Dabkovich and Amanda Dugan.

KXAN continues to widen its lead in Austin’s TV news ratings race, according to new data from Nielsen.

In April, the city’s NBC affiliate ranked No. 1 at 4:30 a.m., 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m. Middays, KXAN landed in a virtual tie with ABC affiliate KVUE.

KXAN’s 6 p.m. broadcast was, once again, the most-watched newscast in Central Texas, regardless of time period, drawing over 50,000 households – more viewers than second-place KVUE and third-place KEYE combined.

Other highlights:

  • ABC’s “Good Morning America” is the top-rated network morning show, followed closely by NBC’s “Today.” “CBS This Morning” is third.
  • “NBC Nightly News” is the frontrunner at 5:30 p.m., outdrawing “ABC World News” and “CBS Evening News.”
  • In primetime, NBC is tops in Austin. ABC and CBS tied for second, followed by Fox, The CW and MyNetworkTV.

April Nielsen ratings

Each ratings point equals 7,456 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KXAN: .7 / 7 / 5,219
  • KTBC: .6 / 6.7 / 4,474
  • KVUE: .6 / 6.3 / 4,474
  • KEYE: .3 / 2.8 / 2,237

5 a.m.

  • KXAN: 1.8 / 14.8 / 13,421
  • KVUE: 1.3 / 10.5 / 9,693
  • KTBC: 1 / 8.3 / 7,456
  • KEYE: .5 / 3.8 / 3,728

6 a.m.

  • KXAN: 3.2 / 17.4 / 23,859
  • KVUE: 2.2 / 11.8 / 16,403
  • KTBC: 1.9 /10.3 / 14,166
  • KEYE: .6 / 3 / 4,474

7 a.m.

  • KTBC: 2.2 / 9.8 / 16,403
  • KNVA: .4 / 1.6 / 2,982

8 a.m.

  • KTBC: 2 / 8.8 / 14,912

9 a.m.

  • KTBC: 1.5 / 6.8 / 11,184
  • KEYE: .5 / 2.3 / 3,728 (‘We Are Austin’)

11 a.m.

  • KVUE: 2.2 / 9 / 16,403

Noon

  • KXAN: 2.2 / 8.5 / 16,403
  • KTBC: .9 / 3.6 / 6,710

12:30 p.m.

  • KXAN: 1.3 / 5.1 / 9,693 (‘Studio 512’)

5 p.m.

  • KXAN: 5.4 / 13.4 / 40,262
  • KVUE: 3.6 / 8.9 / 26,842
  • KTBC: 2.1 / 5 / 15,658
  • KEYE: 1.6 / 4 / 11,930

6 p.m.

  • KXAN: 6.8 / 15 / 50,701
  • KVUE: 4.3 / 9.6 / 32,061
  • KEYE: 1.9 / 4.3 / 14,166

9 p.m.

  • KTBC: 3.1 / 5.3 / 23,114
  • KNVA: 1 / 1.7 / 7,456

9:45 p.m.

  • KNVA: .4 / .6 / 2,982 (‘ATX Uncensored(ish)’)

10 p.m.

  • KXAN: 5.7 / 10.5 / 42,499
  • KVUE: 4.5 / 8.4 / 33,552
  • KEYE: 2.9 / 5.3 / 21,622
  • KTBC: 2.4 / 4.3 / 17,894

 

 

January TV ratings: KXAN wins in most news time slots

KXAN's morning team features David Yeomans, Sally Hernandez, John Dabkovich and Amanda Dugan.
KXAN’s morning team features David Yeomans, Sally Hernandez, John Dabkovich and Amanda Dugan.

If KXAN is your choice for TV news, you’re in good company.

Austin’s NBC affiliate was the No. 1 station at 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m. during January, according to new ratings data from Nielsen.

ABC affiliate KVUE, meanwhile, was the top choice for news at 4:30 a.m. and middays.

At both 5 p.m. and 6 p.m., KXAN drew more viewers than the second- and third-place stations combined. And with an audience of nearly 60,000 households, KXAN’s 6 p.m. broadcast was the city’s most-watched newscast, regardless of time period, last month.

Other January ratings highlights:

  • NBC’s “Today” is the network morning show to beat and “NBC Nightly News” is the top-rated evening network newscast.
  • NBC and CBS were essentially tied for first place in prime time, followed by ABC, Fox, The CW and then MyNetworkTV.
  • Late nights, NBC’s Jimmy Fallon leads the pack. ABC’s Jimmy Kimmel is second and CBS’s Stephen Colbert ranks third.

January Nielsen ratings                                                  

Each ratings point equals 7,456 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .9 / 8.6 / 6,710
  • KTBC: .6 / 5.7 / 4,474
  • KXAN: .6 / 5.4 / 4,474
  • KEYE: .2 / 2.2 / 1,491

5 a.m.

  • KXAN: 1.5 / 11.7 / 11,184
  • KVUE: 1.4 / 10.8 / 10,438
  • KTBC: 1 / 7.9 / 7,456
  • KEYE: .4 / 3.5 / 2,982

6 a.m.

  • KXAN: 2.9 / 14.6 / 21,622
  • KTBC: 1.8 / 9.7 / 13,421
  • KVUE: 1.7 / 9 / 12,675
  • KEYE: .7 / 3.8 / 5,219

7 a.m.

  • KTBC: 1.4 / 6.7 / 10,438
  • KNVA: .2 / .9 / 1,491

8 a.m.

  • KTBC: 1.4 / 6 / 10,438

9 a.m.

  • KTBC: 1.1 / 4.8 / 8,202
  • KEYE: 1 / 4.3 / 7,456 (‘We Are Austin’)

11 a.m.

  • KVUE: 2.3 / 8.8 / 17,149

Noon

  • KXAN: 2.1 / 7.8 / 15,658
  • KTBC: 1 / 3.6 / 7,456

12:30 p.m.

  • KXAN: 1.3 / 4.7 / 9,693 (‘Studio 512’)

5 p.m.

  • KXAN: 6.1 / 15 / 55,174
  • KVUE: 3.9 / 9.4 / 29,078
  • KTBC: 2.3 / 5.5 / 17,149
  • KEYE: 1.5 / 3.8 / 11,184

6 p.m.

  • KXAN: 7.6 / 16.2 / 56,666
  • KVUE: 4.5 / 9.6 / 33,552
  • KEYE: 2 / 4.3 / 14,912

9 p.m.

  • KTBC: 2.6 / 4.7 / 19,386
  • KNVA: 1.1 / 2 / 8,202

9:45 p.m.

  • KNVA: .5 / 1 / 3,728 (‘ATX Uncensoredish’)

10 p.m.

  • KXAN: 5.6 / 10.8 / 41,754
  • KVUE: 4.2 / 8.3 / 31,315
  • KEYE: 3.2 / 6.2 / 23,859
  • KTBC: 2.1 / 4.2 / 15,657

 

 

July TV ratings: KXAN is the station to beat

KXAN's newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.
KXAN’s newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.

In depth. Investigative. And now firmly in the lead.

NBC affiliate KXAN, which has built a reputation in recent years for its investigations and special reports, was the station to beat in July, with the top-rated 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m. newscasts in Central Texas, according to Nielsen.

Last July, the story was much different, with KVUE leading in three of those time slots – at 5 a.m., 6 a.m. and 10 p.m. This time around, the ABC affiliate’s only outright win was at 4:30 a.m.

Middays, KXAN and KVUE are essentially tied.

Also worth noting:

  • ABC’s “Good Morning America” is the network morning show of choice in Central Texas, followed by NBC’s “Today.” Meanwhile, the audience for “CBS This Morning” continues to grow, with the broadcast posting some of its strongest numbers in recent memory.
  • “NBC Nightly News” rules the 5:30 p.m. time slot, followed by “ABC World News” and then “CBS Evening News.”
  • At 9 p.m., KTBC’s newscast leads KNVA’s broadcast, but the gap is narrowing.
  • NBC is the top-rated network in primetime in Austin, followed by ABC, CBS, Fox, The CW and MyNetworkTV.

July is one of four “sweeps” periods each year. The others are February, May and November. Ratings during these months are used to set advertising rates.

July Nielsen ratings                                                  

Each ratings point equals 7,293 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .5 / 4.7 / 3,647
  • KXAN: .4 / 4.3 / 2,917
  • KEYE: .3 / 2.9 / 2,188
  • KTBC: .3 / 2.9 / 2,188

5 a.m.

  • KXAN: 1.3 / 10.7 / 9,481
  • KVUE: 1.2 / 9.5 / 8,752
  • KTBC: .6 / 4.8 / 4,376
  • KEYE: .4 / 3.5 / 2,917

6 a.m.

  • KXAN: 2.3 / 14.4 / 16,774
  • KVUE: 1.7 / 10.8 / 12,398
  • KTBC: 1.7 / 10.5 / 12,398
  • KEYE: .6 / 4 / 4,376

7 a.m.

  • KTBC: 1.7 / 8.8 / 12,398
  • KNVA: .2 / 1 / 1,459

8 a.m.

  • KTBC: 1.4 / 7 / 10,210

9 a.m.

  • KTBC: .9 / 4.5 / 6,564
  • KEYE: .9 / 4.3 / 6,564 (‘We Are Austin’)

11 a.m.

  • KVUE: 1.8 / 7.5 / 13,127

Noon

  • KXAN: 1.8 / 7.1 / 13,127
  • KTBC: .7 / 2.6 / 5,105

12:30 p.m.

  • KXAN: 1 / 3.8 / 7,293 (‘Studio 512’)

5 p.m.

  • KXAN: 5 / 13.7 / 36,465
  • KVUE: 3.6 / 9.7 / 26,255
  • KTBC: 1.6 / 4.1 / 11,669
  • KEYE: 1.4 / 3.9 / 10,210

6 p.m.

  • KXAN: 6.1 / 15.3 / 44,487
  • KVUE: 4 / 10.1 / 29,172
  • KEYE: 1.7 / 4.3 / 12,398

9 p.m.

  • KTBC: 1.9 / 4.1 / 13,857
  • KNVA: 1.1 / 2.3 / 8,022

10 p.m.

  • KXAN: 4.3 / 10.2 / 31,360
  • KVUE: 4 / 9.4 / 29,172
  • KEYE: 2 / 4.8 / 14,586
  • KTBC: 1.6 / 3.8 / 11,669

 

 

May TV ratings: KXAN wins in most news time periods

KXAN's newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m. in May.
KXAN’s newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m. in May.

The ratings tug-of-war between Austin’s top two TV news stations ended with KXAN claiming victory over KVUE in most weekday time slots during the May “sweeps” period.

NBC affiliate KXAN placed first at 6 a.m., midday, 5 p.m., 6 p.m. and 10 p.m., according to Nielsen, while ABC affiliate KVUE ranked No. 1 at 4:30 a.m. and 5 a.m.

The results appear to signal a fairly significant shift in local viewing habits. While KXAN has dominated at 5 p.m. and 6 p.m. for several years now, the 6 a.m., midday and 10 p.m. wins are relatively new for the station. Last May, KVUE was tops in all three of those time periods.

At 6 a.m., the race for first went down to the wire, with KXAN eking out a win on the final day of May sweeps – one of four months each year when ratings are used to set TV advertising rates.

Middays, ratings for KXAN were up more than 40 percent year over year, continuing a trend that dates back to fall. KVUE was down slightly compared to 2014.

And at 10 p.m., KXAN grew its audience by about 25 percent, allowing it to overtake KVUE, which was essentially flat. At least some of those new KXAN viewers appear to have come from third-place KEYE.

Also worth noting:

  • Among network news broadcasts, ABC’s “Good Morning America” is the top-rated morning show, while “NBC Nightly News” rules the 5:30 p.m. time slot.
  • The 9 p.m. newscast on CW affiliate KNVA managed to more than double its audience, although Fox-owned KTBC continues to lead that time slot.
  • Ratings for David Letterman’s final month on the air were up substantially, giving KEYE a nice late-night boost. “The Late Show” was No. 1 at 10:35 p.m., unseating “The Tonight Show” on KXAN.

May Nielsen ratings                                                  

Each ratings point equals 7,293 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .9 / 10.6 / 6,564
  • KTBC: .7 / 8.4 / 5,105
  • KXAN: .4 / 4.9 / 2,917
  • KEYE: .3 / 3.8 / 2,188

5 a.m.

  • KVUE: 1.6 / 13.9 / 11,669
  • KXAN: 1.4 / 12.8 / 10,210
  • KTBC: 1.1 / 9.4 / 8,022
  • KEYE: .5 / 4.8 / 3,647

6 a.m.

  • KXAN: 2.7 / 16.1 / 19,691
  • KVUE: 2.7 / 15.7 / 19,691
  • KTBC: 2.1 / 12.2 / 15,315
  • KEYE: .6 / 3.7 / 4,376

7 a.m.

  • KTBC: 2.1 / 10.2 / 15,315
  • KNVA: .2 / .8 / 1,459

8 a.m.

  • KTBC: 1.6 / 7.6 / 11,669

9 a.m.

  • KTBC: 1.2 / 5.7 / 8,752
  • KEYE: .8 / 3.8 / 5,834 (‘We Are Austin’)

11 a.m.

  • KVUE: 1.8 / 8 / 13,127

Noon

  • KXAN: 2 / 8.6 / 14,586
  • KTBC: .8 / 3.3 / 5,834

12:30 p.m.

  • KXAN: 1.1 / 4.5 / 8,022 (‘Studio 512’)

5 p.m.

  • KXAN: 5.2 / 13.9 / 37,924
  • KVUE: 3.2 / 8.5 / 23,338
  • KTBC: 1.8 / 4.7 / 13,127
  • KEYE: 1.5 / 4 / 10,940

6 p.m.

  • KXAN: 5.8 / 14 / 42,299
  • KVUE: 4 / 9.6 / 29,172
  • KEYE: 1.7 / 4.1 / 12,398

9 p.m.

  • KTBC: 2.6 / 5.3 / 18,962
  • KNVA: 1.3 / 2.8 / 9,481

10 p.m.

  • KXAN: 5.1 / 11.7 / 37,194
  • KVUE: 4.9 / 11 / 35,736
  • KEYE: 3.2 / 7.3 / 23,338
  • KTBC: 1.8 / 4.1 / 13,127