Pride Radio Austin gone from 97.5 FM; new format debuts

After two years on the air, the plug has been pulled on 97.5 FM Pride Radio Austin.

Owner iHeartMedia on Friday replaced the format, which targeted the Central Texas gay community, with the new Alt 97.5.

Alt 97.5, which is launching with 5,000 commercial-free songs in a row, features music from alternative acts such as Foo Fighters, Imagine Dragons, Weezer, Muse and more.

“We’re thrilled to bring Alt 97.5 to the Austin airwaves,” said Brian Gann, regional senior vice president of programming for iHeartMedia’s Austin and San Antonio stations. “We know this format will resonate with our listeners, and we are beyond happy to show Austin the new alternative, Alt 97.5.”

The station’s weekday lineup includes the nationally syndicated “Woody Show” from 6 to 10 a.m. The rest of the schedule:

  • Wendy Rollins: 10 a.m. to 3 p.m.
  • Klinger: 3 to 7 p.m.
  • Mike Jones: 7 p.m. to midnight

Officials with iHeartMedia said that while Pride Radio is gone from the 97.5 FM frequency, it can still be heard on the HD2 signal of sister station 102.3 The Beat, online at prideradioaustin.com or on the iHeartRadio app.

 

New Austin radio station targets area’s LGBT community

Screen Shot 2016-01-12 at 9.09.42 AMA new radio station targeting Austin’s lesbian, gay, bisexual and transgender community is set to launch Tuesday.

When 97.5 Pride Radio Austin signs on at noon, it will become the second LGBT-focused station in the nation to be operated by San Antonio-based iHeartMedia. The other is in Minneapolis.

Other iHeartMedia stations in Austin include 96.7 Kiss FM, 98.1 KVET-FM, KASE 101, 102.3 The Beat, 103.1 iHeartAustin and AM 1300 The Zone.

Pride Radio Austin is modeled after iHeartMedia’s popular Pride Radio channel on the iHeartRadio app. It will kick off commercial free, playing 10,000 songs in a row from artists such as David Guetta, Calvin Harris, Nick Jonas, Katy Perry and Rihanna.

The new station will also feature news and contests of interest to the Austin LGBT community, iHeartMedia said.

“As we look at Austin’s progressive community, there is no better time to launch a radio station for LGBT listeners and allies,” said Patrick Davis, iHeartMedia senior vice president of programming for Austin and Dallas. “We are very excited to bring 97.5 Pride Radio’s unique programming to a city that thrives on being different.”

In addition to the 97.5 FM frequency, Pride Radio will be available on the HD2 subchannel of 100.7 FM, as well as online at 975PrideAustin.com and via the iHeartRadio app.

“Austin has one of the most active LGBT communities in the nation, and 97.5 Pride Radio will fit right in with the community,” said Don Parker, Pride Radio brand manager and senior vice president of programming for iHeartMedia. “Through our iHeartRadio digital platform, Pride Radio forms deep connections with listeners across the country through relatable programming and entertaining news content, and we look forward to creating a new bond between 97.5 Pride Radio and local listeners through Austin’s very own customized version of Pride Radio.”