May TV ratings: See how your favorite Austin news station fared

KXAN’s evening anchor team includes sports director Roger Wallace, left, news anchors Sydney Benter and Robert Hadlock and chief forecaster Jim Spencer.

TV stations across the country wrapped up the all-important May “sweeps” period Wednesday, pulling out all the stops to get viewers to tune in.

Looking at total households and the advertiser-coveted demographic of adults ages 25-54, NBC affiliate KXAN and ABC affiliate KVUE were the frontrunners, for the most part.

KVUE was the station to beat in the morning, while KXAN was the frontrunner in the evening.

CBS Austin, meanwhile, reported that it saw year-over-year growth for six of the seven newscasts it produces weekdays, including a 27 percent increase in households at 10 p.m. That was enough to push “CBS Austin News at 10 p.m.” into second place, behind KXAN and ahead of KVUE.

“I am proud of this team’s hard work,” said Amy Villarreal, vice president and general manager for CBS Austin and Telemundo Austin. “CBS Austin News is committed to winning breaking news on all platforms, providing important consumer advocacy reports and producing exclusive content in all newscasts. We will continue to work hard to be a trusted news source for our Central Texas viewers.”

TV stations use Nielsen ratings from sweeps months to set the price they charge for commercials. More viewers mean higher ad rates.

May Nielsen ratings: Total households

Each ratings point equals 7,915 Central Texas households. The first number is ratings points and the second is total households.

4:30 a.m.

KVUE: 1 / 7,915

KTBC: .7 / 5,541

KXAN: .3 / 2,375

KEYE: .3 / 2,375

5 a.m.

KVUE: 1.5 / 11,873

KXAN: 1 / 7,915

KTBC: 1 / 7,915

KEYE: .5 / 3,958

6 a.m.

KVUE: 2.8 / 22,162

KXAN: 2.3 / 18,205

KTBC: 1.7 / 13,456

KEYE: .9 / 7,124

11 a.m.

KVUE: 2 / 15,830

Noon

KXAN: 2.1 / 16,622

KTBC: 1.2 / 9,498

5 p.m.

KXAN: 4.4 / 34,826

KVUE: 4.1 / 32,452

KTBC: 2.4 / 18,996

KEYE: 1.3 / 10,290

6 p.m.

KXAN: 5.9 / 46,699

KVUE: 4.4 / 34,826

KEYE: 1.9 / 15,039

9 p.m.

KTBC: 2.7 / 21,371

KNVA: .8 / 6,332

9:45 p.m.

KNVA: .5 / 3,958 (‘KXAN Sports: More Than the Score’)

10 p.m.

KXAN: 4.8 / 37,992

KEYE: 3.2 / 25,328

KVUE: 2.8 / 22,162

KTBC: 2 / 15,830

May Nielsen ratings: Adults ages 25-54

Each ratings point equals 8,456 Central Texans ages 25-54. The first number is ratings points and the second is total in-demo viewers.

4:30 a.m.

KVUE: .4 / 3,382

KTBC: .1 / 846

KXAN: .1 / 846

KEYE: .1 / 846

5 a.m.

KVUE: .6 / 5,074

KXAN: .6 / 5,074

KTBC: .2 / 1,691

KEYE: .1 / 846

6 a.m.

KVUE: 1.8 / 15,221

KXAN: 1.5 / 12,684

KTBC: .6 / 5,074

KEYE: .4 / 3,382

11 a.m.

KVUE: .6 / 5,074

Noon

KXAN: .5 / 4,228

KTBC: .4 / 3,382

5 p.m.

KVUE: 1.3 / 10,993

KTBC: 1.2 / 10,147

KXAN: 1 / 8,456

KEYE: .2 / 1,691

6 p.m.

KXAN: 1.8 / 15,221

KVUE: 1.7 / 14,375

KEYE: .4 / 3,382

9 p.m.

KTBC: 1.4 / 11,838

KNVA: .3 / 2,537

9:45 p.m.

KNVA: .2 /  1,691 (‘KXAN Sports: More Than the Score’)

10 p.m.

KXAN: 2 / 16,912

KTBC: 1.3 / 10,993

KVUE: 1.1 / 9,302

KEYE: .8 / 6,765

November TV ratings: KXAN’s still the station to beat

KXAN’s morning team features Amanda Dugan, Sally Hernandez, John Dabkovich and David Yeomans.

KXAN continues to be Austin’s top choice for local TV news, according to the latest Nielsen ratings.

In the November “sweeps” period, the city’s NBC affiliate was home to the No. 1-rated 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m. English-language newscasts.

ABC affiliate KVUE placed first at 4:30 a.m. and middays.

Mornings, in particular, were especially competitive, with less than one rating point separating the top three contenders.

“We continue to stand by our commitment to producing in-depth stories in all newscasts and investigating the issues that affect our local community,” KXAN vice president and general manager Eric Lassberg said. “We work as hard as we can to follow up on the tips we receive from the people of Central Texas; please keep them coming because it’s working to get results. The entire KXAN staff is honored to continue being the top choice for local news in Central Texas.”

Looking at national news broadcasts, ABC’s “Good Morning America” is the most-watched network morning show in Austin, while “NBC Nightly News” is the nighttime network newscast of choice here.

In prime time, Fox was the network to beat in Central Texas, followed by NBC, CBS, ABC, The CW and then MyNetworkTV.

CBS’ Stephen Colbert wins the late-night TV race among local viewers, followed by NBC’s Jimmy Fallon and then ABC’s Jimmy Kimmel.


November Nielsen ratings

Each ratings point equals 7,915 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .8 / 8 / 6,332
  • KXAN: .6 / 5.5 / 4,749
  • KTBC: .6 / 5.3 / 4,749
  • KEYE: .3 / 2.7 / 2,375

5 a.m.

  • KXAN: 1.1 / 9.2 / 8,707
  • KTBC: 1.1 / 8.9 / 8,707
  • KVUE: 1 / 8.7 / 7,915
  • KEYE: .4 / 3.1 / 3,166

6 a.m.

  • KXAN: 2.3 / 12.9 / 18,205
  • KVUE: 2.2 / 12.5 / 17,413
  • KTBC: 1.7 / 9.4 / 13,456
  • KEYE: .8 / 4.4 / 6,332

7 a.m.

  • KTBC: 2.3 / 9.8 / 18,205
  • KNVA: .3 / 1.4 / 2,375

8 a.m.

  • KTBC: 2.5 / 10.1 / 19,788

9 a.m.

  • KTBC: 2.2 / 9.1 / 17,413
  • KEYE: .6 / 2.6 / 4,749 (‘We Are Austin’)

11 a.m.

  • KVUE: 1.9 / 7.2 / 15,039
  • KXAN: .8 / 3.2 / 6,332 (‘Studio 512’)

Noon

  • KXAN: 1.8 / 6.5 / 14,247
  • KTBC: 1.6 / 6 / 12,664

5 p.m.

  • KXAN: 4.9 / 12.4 / 38,784
  • KVUE: 4.2 / 10.6 / 33,243
  • KTBC: 2.7 / 6.6 / 21,371
  • KEYE: 1.1 / 2.9 / 8,707

6 p.m.

  • KXAN: 6.1 / 13.2 / 48,282
  • KVUE: 5.6 / 12.1 / 44,324
  • KEYE: 1.6 / 3.6 / 12,664

6:30 p.m.

  • KEYE: 1.9 / 3.8 / 15,039

9 p.m.

  • KTBC: 3.2 / 6.3 / 25,328
  • KNVA: .5 / 1 / 3,958

9:45 p.m.

  • KNVA: .3 / .6 / 2,375 (‘KXAN Sports: More Than the Score’)

10 p.m.

  • KXAN: 4.2 / 8.4 / 33,243
  • KVUE: 4 / 8 / 31,660
  • KEYE: 2.8 / 5.5 / 22,162
  • KTBC: 1.9 / 4 / 15,039

 

KXAN names new weeknight anchor

Sydney Benter (KXAN photo)

KXAN has wrapped up its search for a new weeknight anchor to sit alongside veteran Austin broadcaster Robert Hadlock.

Sydney Benter will take over for Shannon Wolfson, the city’s NBC affiliate announced Tuesday.

Wolfson revealed in August that she’ll be leaving the station in late November to focus more time on her family and to do some traveling.

Benter arrives from Cincinnati, Ohio, where she works as an anchor and reporter for the city’s CBS and MyNetworkTV affiliates.

“I’m looking forward to joining an award-winning team with such a strong commitment to quality storytelling,” Benter said. “In a day and age when news is available 24 hours a day and in 140 characters or less, KXAN’s in-depth, investigative approach sets it apart from all the rest.”

Benter will start in mid-December, according to KXAN, co-anchoring the station’s top-rated 5 p.m., 6 p.m. and 10 p.m. newscasts, as well as the 9 p.m. newscast on sister station KNVA, Austin’s CW affiliate.

“Sydney is a stand-out storyteller who has a captivating and compassionate way of communicating,” KXAN news director Chad Cross said.  “Her dynamic reporting style will complement our team.”

A Cincinnati native, Benter has a journalism degree from the University of Cincinnati.

“At KXAN, we remain focused on delivering the most compelling and informative local reporting that touches the daily lives of our viewers,” said Eric Lassberg, vice president and general manager for KXAN and KNVA. “After conducting a nationwide search, we found Sydney aligns with our in-depth, investigative brand.”

Anchor Shannon Wolfson leaving KXAN

Shannon Wolfson (KXAN photo)

KXAN news anchor Shannon Wolfson will leave the city’s NBC affiliate later this year.

Wolfson, who co-anchors with Robert Hadlock at 5 p.m., 6 p.m. and 10 p.m. on KXAN and at 9 p.m. on sister station KNVA, will depart in late November to focus more time on her family and to do some traveling, according to a post on kxan.com.

“If I were to continue in TV news, I’d be staying right here at KXAN,” Wolfson said in the post. “This is one of the strongest news operations in the country, and I have been so lucky to be an anchor at KXAN. I would like to thank my KXAN family and our loyal viewers for the incredible support.”

During two different stints at the station, the University of Texas graduate has held a variety of positions, including general assignments reporter, investigative reporter, 9 p.m. anchor and, since 2013, co-anchor of all four evening newscasts produced by KXAN.

Wolfson took over for Leslie Rhode, who also left the station citing a desire to spend more time with her family.

Wolfson’s job has already been posted on kxan.com.

 

 

Austin TV veteran to head up marketing efforts for KXAN, KBVO

Dax Dobbs

There’s a new face heading up the marketing efforts for Austin TV stations KXAN and KBVO.

Dax Dobbs has been named marketing director for the city’s NBC and MyNetworkTV affiliates, which are both owned by Texas-based Nexstar Media Group.

“Dax has a long-term record of success in developing award-winning multi-platform promotions and marketing campaigns for stations’ local and national content offerings,” said Eric Lassberg, vice president and general manager for KXAN and KBVO. “At Nexstar, our local audiences remain at the center of every decision that we make and we are committed to delivering valuable local content to our local viewing communities in real time. With Dax’s extensive experience in cross-platform promotions, large scale video production and strategic project management, we are confident that he is the ideal candidate to lead the marketing initiatives of KXAN and KBVO.”

Dobbs most recently worked at Austin ABC affiliate KVUE, serving as brand manager and creative director. He’s a graduate of the University of Southern California and worked for Paramount Pictures and behind the scenes on a number of television shows earlier in his career.

“I am excited to join Nexstar and look forward to working with Eric and the exceptional teams at KXAN and KBVO to further strengthen our local broadcast news brands, web/mobile content concepts and social media engagement initiatives,” Dobbs said. “In this new role, I will leverage the news programming production, branding and marketing experience built over my career to generate results, increase audience engagement and enhance the overall experience for viewers and advertisers, while developing new opportunities to drive revenue and market share growth.”

 

 

 

May TV ratings: KXAN, KVUE split the wins

The ‘Daybreak’ team: Erika Lopez, left, Yvonne Nava, Bryan Mays and Anavid Reyes (KVUE photo)

In the race to keep you informed before you head to work or school each morning, two Austin TV stations are duking it out for first place.

ABC affiliate KVUE and NBC affiliate KXAN have been relatively close in the pre-dawn hours for the past several years, with KXAN winning most head-to-head competitions. May was different, though, with KVUE taking the top spot at 4:30 a.m., 5 a.m. and 6 a.m., according to Nielsen.

“This win was all about teamwork,” KVUE president and general manager Kristie Gonzales said. “From the producers and staff behind the scenes, to the team you wake up to every morning, each person put their heart and soul into making ‘Daybreak’ the best morning newscast in Austin.”

KVUE also was home to the top-rated midday newscast.

Evenings, KXAN continues to be the station to beat, dominating at 5 p.m., 6 p.m. and 10 p.m. “KXAN News at 6,” for instance, draws more viewers than the second- and third-place stations combined.

In primetime, NBC was No. 1, followed by CBS, ABC, Fox, The CW and then MyNetworkTV.

May Nielsen ratings

Each ratings point equals 7,712 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .8 / 10 / 6,170
  • KTBC: .3 / 4.3 / 2,314
  • KXAN: .3 / 3.6 / 2,314
  • KEYE: .2 / 2.5 / 1,542

5 a.m.

  • KVUE: 1.2 / 12.5 / 9,254
  • KXAN: .9 / 9.6 / 6,941
  • KTBC: .7 / 7.6 / 5,398
  • KEYE: .6 / 6.1 / 4,627

6 a.m.

  • KVUE: 2.3 / 15.2 / 17,738
  • KXAN: 2.1 / 14 / 16,195
  • KTBC: 1.6 / 10.8 / 12,339
  • KEYE: .8 / 5.3 / 6,170

7 a.m.

  • KTBC: 2.1 / 10.9 / 16,195
  • KNVA: .3 / 1.5 / 2,314

8 a.m.

  • KTBC: 1.9 / 8.6 / 14,653

9 a.m.

  • KTBC: 1.6 / 7.3 / 12,339
  • KEYE: .8 / 3.6 / 6,170 (‘We Are Austin’)

11 a.m.

  • KVUE: 2.2 / 9.5 / 16,966
  • KXAN: .8 / 3.4 / 6,170 (‘Studio 512’)

Noon

  • KXAN: 1.5 / 6 / 11,568
  • KTBC: 1 / 4.2 / 7,712

5 p.m.

  • KXAN: 4.9 / 13.6 / 37,789
  • KVUE: 3.9 / 10.9 / 30,077
  • KTBC: 2.5 / 6.8 / 19,280
  • KEYE: 1.3 / 3.7 / 10,026

6 p.m.

  • KXAN: 6.2 / 15.2 / 47,814
  • KVUE: 4.4 / 10.8 / 33,933
  • KEYE: 1.6 / 3.8 / 12,339

6:30 p.m.

  • KEYE: 1.7 / 4.1 / 13,110

9 p.m.

  • KTBC: 2.6 / 4.9 / 20,051
  • KNVA: .9 / 1.8 / 6,941

9:45 p.m.

  • KNVA: .8 / 1.4 / 6,170 (‘KXAN Sports: More Than the Score’)

10 p.m.

  • KXAN: 5.3 / 10.8 / 40,874
  • KVUE: 3.5 / 7.1 / 26,992
  • KEYE: 2.5 / 5.1 / 19,280
  • KTBC: 1.9 / 3.9 / 14,653

 

Austinite to appear on Friday’s ‘Wheel of Fortune’

Vanna White and Pat Sajak host ‘Wheel of Fortune’

Look for a Central Texan to pop up on Friday’s “Wheel of Fortune.”

Austinite Ellison Thomas was selected to appear on the long-running game show, which airs at 6:30 p.m. weekdays on KXAN.

Here’s some background information on Thomas courtesy of the show’s producers: “She is an IT project manager who enjoys cooking and traveling in her free time. She has fond memories of watching the show with her grandmother and continues the tradition by tuning in every night with her fiancé. Being such a huge fan, it only made sense for her to apply online to become a contestant. After 12 years of applying, she was thrilled to finally be chosen. Ellison hopes to use her winnings to have the wedding of her dreams.”

How will she do? You’ll have to tune in Friday to find out.

KXAN expanding noon news, ‘Studio 512’

Amanda Tatom hosts ‘Studio 512’ (KXAN photo)

Austin NBC affiliate KXAN is shaking up its daytime lineup starting next week.

“Studio 512,” the station’s lifestyle show, will move to 11 a.m. and expand from 30 minutes to an hour. It currently airs at 12:30 p.m.

Joe Barlow, entertainment reporter for The CW Austin, will join “Studio 512” host Amanda Tatom on the expanded program, “adding a fun new perspective and local entertainment reports to the show’s focus on local food, style, fitness and family.”

“The local content expansion is simply an effort to provide our viewers with more content specifically relevant to their lives here in Central Texas,” said Eric Lassberg, president and general manager of KXAN and sister stations KNVA and KBVO. “Our mission is all about serving the people of this local community valuable, interesting and relevant content.”

With “Studio 512” moving to an earlier time slot, KXAN’s noon newscast will expand to a full hour, running from noon to 1 p.m.

The newscast was initially an hour long when it first launched, but was trimmed back when “Studio 512” debuted in 2014.

“This is a return to our hour-long noon newscast format so we can provide in-depth coverage of the day’s most important developments,” KXAN news director Chad Cross said.

Kate Weidaw anchors KXAN’s noon newscast.

As part of the changes, Rachael Ray’s syndicated talk show, which had aired at 11 a.m., is moving to 2 p.m., displacing “Crime Watch Daily.”

February TV ratings: KXAN wins mornings and evenings

KXAN’s newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.

KXAN continues to be Austin’s No. 1 choice for TV news, winning virtually every head-to-head competition in February, according to the latest Nielsen ratings.

The city’s NBC affiliate took the top spot at 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m.

At 4:30 a.m., KXAN and KVUE tied, while KVUE is home to Austin’s top-rated midday newscast.

KXAN’s margin of victory, in most cases, was well into the double digits, averaging 54 percent. Its 6 p.m. newscast had 80 percent more viewers than the No. 2 station and was watched by more people than the No. 2 and No. 3 stations combined.

Those numbers make KXAN one of the highest-rated NBC affiliates in the country, the station said.

“Each story KXAN investigated in February uncovered valuable information viewers couldn’t get anywhere else,” KXAN news director Chad Cross said. “This critical reporting affects your investments, safety and well-being. Viewers trust KXAN as their source for local news because we focus on what affects their lives.”

In primetime, NBC was the English-language network to beat in February, followed by CBS, ABC, Fox, The CW and then MyNetworkTV.

February Nielsen ratings

Each ratings point equals 7,712 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KXAN: .5 / 6 / 3,856
  • KVUE: .5 / 6 / 3,856
  • KTBC: .3 / 3.3 / 2,314
  • KEYE: .1 / 1.3 / 771

5 a.m.

  • KXAN: 1.4 / 12.5 / 10,797
  • KVUE: 1 / 8.9 / 7,712
  • KEYE: .7 / 6.1 / 5,398
  • KTBC: .6 / 5.2 / 4,627

6 a.m.

  • KXAN: 2.7 / 16.2 / 20,822
  • KVUE: 1.8 / 10.7 / 13,882
  • KTBC: 1.7 / 10.1 / 13,110
  • KEYE: .8 / 5.1 / 6,170

7 a.m.

  • KTBC: 2.3 / 11.2 / 17,738
  • KNVA: .3 / 1.4 / 2,314

8 a.m.

  • KTBC: 2.1 / 9.2 / 16,195

9 a.m.

  • KTBC: 1.9 / 8.1 / 14,653
  • KEYE: .9 / 3.9 / 6,941 (‘We Are Austin’)

11 a.m.

  • KVUE: 2.6 / 10.1 / 20,051

Noon

  • KXAN: 2.1 / 7.9 / 16,195
  • KTBC: 1.2 /4.6 / 9,254

12:30 p.m.

  • KXAN: 1.4 / 5.4 / 10,797 (‘Studio 512’)

5 p.m.

  • KXAN: 5.6 / 14.7 / 43,187
  • KVUE: 3.7 / 9.7 / 28,534
  • KTBC: 2.5 / 6.2 / 19,280
  • KEYE: 1.6 / 4.1 / 12,339

6 p.m.

  • KXAN: 7.2 / 16.5 / 55,526
  • KVUE: 4 / 9.1 / 30,848
  • KEYE: 1.7 / 3.8 / 13,110

6:30 p.m.

  • KEYE: 1.6 / 3.3 / 12,339

9 p.m.

  • KTBC: 3 / 5.3 / 23,136
  • KNVA: .8 / 1.4 / 6,170

9:45 p.m.

  • KNVA: .6 / 1.1 / 4,627 (‘KXAN Sports: More Than the Score’)

10 p.m.

  • KXAN: 6 / 11.8 / 46,272
  • KVUE: 4 / 7.9 / 30,848
  • KEYE: 3.1 / 6 / 23,907
  • KTBC: 2.4 / 4.7 / 18,509

Brittany Glas joins KXAN’s investigative team

Brittany Glas (KXAN photo)

KXAN has filled one of its two investigative reporter openings by promoting from within.

Brittany Glas, who joined the station as a reporter in August 2016, is shifting fulltime to the KXAN Investigates team, KXAN said.

Glas arrived in Austin after a stint as an investigative reporter and fill-in anchor at KSNW in Wichita, Kan. Both KXAN and KSNW are owned by Irving-based Nexstar Media Group.

Glas joins “one of the largest units of its kind at a local television station,” according to Eric Lassberg, president and general manager for KXAN and sister stations KNVA and KBVO.

“She has quickly proven to be excellent at uncovering information and cultivating contacts in Austin,” Lassberg said.

A posting for the second investigative reporter opening is currently up on kxan.com.

The vacancies were created earlier this year when Arezow Doost and Kevin Schwaller left the station.

Doost joined KXAN after spending eight years as a reporter at CBS-owned KTVT in Dallas. Earlier in her career, she worked at Austin’s Fox 7.

Schwaller was at KXAN for about three and a half years, coming here from a station in Springfield, Mo.