Austin radio station 96.3 RnB moving to new frequency

96.3 RnB is promoting its move on air and with a social media blitz.

Austin radio station 96.3 RnB will move to a new frequency Friday.

That new frequency, 95.9 FM, should help with interference from other Texas radio stations, including one in Dallas and a new station that recently signed on in Giddings, about 90 minutes east of Austin.

The format and on-air staff will remain the same.

The switch will happen Friday at 9:59 a.m., at the start of midday host Suga Rae’s show.

Owned by Entercom, the same company that operates Mix 94.7, Majic 95.5 and Talk Radio 1370, 96.3 RnB signed on in 2013.

Radio mega-merger involves owner of 4 Austin stations

A map of the combined Entercom and CBS Radio stations nationwide (Entercom graphic)
A map of the combined Entercom and CBS Radio stations nationwide (Entercom graphic)

The owner of four Austin radio stations is getting even bigger.

Philadelphia-based Entercom said Thursday it is merging with CBS Radio, which is based in New York.

The combined companies have 244 stations in 47 markets, including Austin, Dallas and Houston. They will operate under the Entercom name, with a corporate headquarters in Philadelphia.

A purchase price was not disclosed, but the companies said the deal would be structured as a Reverse Morris Trust, which would be tax-free to CBS and its stockholders.

In Austin, Entercom owns Mix 94.7, Majic 95.5, 96.3 RnB and Talk Radio 1370.

It’s a reunion of sorts for the Austin stations, which Entercom acquired from CBS Radio a decade ago when the company was divesting its properties in smaller markets.