After two years on the air, the plug has been pulled on 97.5 FM Pride Radio Austin.
Owner iHeartMedia on Friday replaced the format, which targeted the Central Texas gay community, with the new Alt 97.5.
Alt 97.5, which is launching with 5,000 commercial-free songs in a row, features music from alternative acts such as Foo Fighters, Imagine Dragons, Weezer, Muse and more.
“We’re thrilled to bring Alt 97.5 to the Austin airwaves,” said Brian Gann, regional senior vice president of programming for iHeartMedia’s Austin and San Antonio stations. “We know this format will resonate with our listeners, and we are beyond happy to show Austin the new alternative, Alt 97.5.”
The station’s weekday lineup includes the nationally syndicated “Woody Show” from 6 to 10 a.m. The rest of the schedule:
- Wendy Rollins: 10 a.m. to 3 p.m.
- Klinger: 3 to 7 p.m.
- Mike Jones: 7 p.m. to midnight
Officials with iHeartMedia said that while Pride Radio is gone from the 97.5 FM frequency, it can still be heard on the HD2 signal of sister station 102.3 The Beat, online at prideradioaustin.com or on the iHeartRadio app.