November ratings deep dive: KVUE leads among viewers in key demographic

KVUE’s 6 p.m. and 10 p.m. broadcasts feature sports director Mike Barnes, left, newscasters Quita Culpepper and Mike Rush and chief meteorologist Albert Ramon.

The big story at KVUE these days is that a growing number of folks ages 25-54 are watching the local ABC affiliate’s newscasts.

In the recently completed November “sweeps” period, the station ranked No. 1 in that advertiser-friendly demographic at 4:30 a.m., 5 p.m., 6 p.m. and 10 p.m.

At 5 a.m., KVUE landed in a three-way tie for first with NBC affiliate KXAN and Fox-owned KTBC.

Drilling deeper and analyzing demographics instead of total households shows the local stations, in many cases, finish in a different order. KXAN, for instance, won in total viewers at 5 p.m., 6 p.m. and 10 p.m. but placed behind KVUE among viewers ages 25-54 last month.

In many of those time slots, KVUE said it saw year-over-year gains well into the double digits.

“I’m so proud of the entire KVUE team,” KVUE president and general manager Kristie Gonzales said. “We’ve worked so hard to surprise, innovate and engage with our audience across all platforms. We are not the same old news anymore, and our vision is to make Central Texas a better place through our storytelling.”


November Nielsen ratings

Each ratings point equals 8,456 Central Texans ages 25-54. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total in-demo viewers.

4:30 a.m.

  • KVUE: .6 / 12 / 5,919
  • KXAN: .3 / 6 / 2,537
  • KTBC: .2 / 5 / 1,691

5 a.m.

  • KVUE: .6 / 11 / 5,919
  • KXAN: .6 / 11 / 5,919
  • KTBC: .6 / 11 / 5,919
  • KEYE: .1 / 2 / 846

6 a.m.

  • KXAN: 1.5 / 16 / 12,684
  • KVUE: 1.4 / 15 / 11,838
  • KTBC: 1.2 / 13 / 10,147
  • KEYE: .3 / 3 / 2,537

7 a.m.

  • KTBC: 1.5 / 13 / 12,684

8 a.m.

  • KTBC: 1.4 / 12 / 11,838

9 a.m.

  • KTBC: 1.2 / 11 / 10,147
  • KEYE: .1 / 1 / 846 (‘We Are Austin’)

11 a.m.

  • KVUE: .4 / 4 / 3,382
  • KXAN: .4 / 4 / 3,382 (‘Studio 512’)

Noon

  • KTBC: .8 / 7 / 6,765
  • KXAN: .5 / 5 / 4,228

5 p.m.

  • KVUE: 1.4 / 8 / 11,838
  • KTBC: 1.2 / 7 / 10,147
  • KXAN: 1.1 / 6 / 9,302
  • KEYE: .4 / 2 / 3,382

6 p.m.

  • KVUE: 2.2 / 10 / 18,603
  • KXAN: 1.9 / 9 / 16,066
  • KEYE: .5 / 2 / 4,228

6:30 p.m.

  • KEYE: .7 / 3 / 5,919

9 p.m.

  • KTBC: 1.4 / 4 / 11,838

10 p.m.

  • KVUE: 2 / 7 / 16,912
  • KXAN: 1.8 / 6 / 15,221
  • KTBC: 1 / 3 / 8,456
  • KEYE: .9 / 3 / 7,610

 

November TV ratings: KXAN’s still the station to beat

KXAN’s morning team features Amanda Dugan, Sally Hernandez, John Dabkovich and David Yeomans.

KXAN continues to be Austin’s top choice for local TV news, according to the latest Nielsen ratings.

In the November “sweeps” period, the city’s NBC affiliate was home to the No. 1-rated 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m. English-language newscasts.

ABC affiliate KVUE placed first at 4:30 a.m. and middays.

Mornings, in particular, were especially competitive, with less than one rating point separating the top three contenders.

“We continue to stand by our commitment to producing in-depth stories in all newscasts and investigating the issues that affect our local community,” KXAN vice president and general manager Eric Lassberg said. “We work as hard as we can to follow up on the tips we receive from the people of Central Texas; please keep them coming because it’s working to get results. The entire KXAN staff is honored to continue being the top choice for local news in Central Texas.”

Looking at national news broadcasts, ABC’s “Good Morning America” is the most-watched network morning show in Austin, while “NBC Nightly News” is the nighttime network newscast of choice here.

In prime time, Fox was the network to beat in Central Texas, followed by NBC, CBS, ABC, The CW and then MyNetworkTV.

CBS’ Stephen Colbert wins the late-night TV race among local viewers, followed by NBC’s Jimmy Fallon and then ABC’s Jimmy Kimmel.


November Nielsen ratings

Each ratings point equals 7,915 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .8 / 8 / 6,332
  • KXAN: .6 / 5.5 / 4,749
  • KTBC: .6 / 5.3 / 4,749
  • KEYE: .3 / 2.7 / 2,375

5 a.m.

  • KXAN: 1.1 / 9.2 / 8,707
  • KTBC: 1.1 / 8.9 / 8,707
  • KVUE: 1 / 8.7 / 7,915
  • KEYE: .4 / 3.1 / 3,166

6 a.m.

  • KXAN: 2.3 / 12.9 / 18,205
  • KVUE: 2.2 / 12.5 / 17,413
  • KTBC: 1.7 / 9.4 / 13,456
  • KEYE: .8 / 4.4 / 6,332

7 a.m.

  • KTBC: 2.3 / 9.8 / 18,205
  • KNVA: .3 / 1.4 / 2,375

8 a.m.

  • KTBC: 2.5 / 10.1 / 19,788

9 a.m.

  • KTBC: 2.2 / 9.1 / 17,413
  • KEYE: .6 / 2.6 / 4,749 (‘We Are Austin’)

11 a.m.

  • KVUE: 1.9 / 7.2 / 15,039
  • KXAN: .8 / 3.2 / 6,332 (‘Studio 512’)

Noon

  • KXAN: 1.8 / 6.5 / 14,247
  • KTBC: 1.6 / 6 / 12,664

5 p.m.

  • KXAN: 4.9 / 12.4 / 38,784
  • KVUE: 4.2 / 10.6 / 33,243
  • KTBC: 2.7 / 6.6 / 21,371
  • KEYE: 1.1 / 2.9 / 8,707

6 p.m.

  • KXAN: 6.1 / 13.2 / 48,282
  • KVUE: 5.6 / 12.1 / 44,324
  • KEYE: 1.6 / 3.6 / 12,664

6:30 p.m.

  • KEYE: 1.9 / 3.8 / 15,039

9 p.m.

  • KTBC: 3.2 / 6.3 / 25,328
  • KNVA: .5 / 1 / 3,958

9:45 p.m.

  • KNVA: .3 / .6 / 2,375 (‘KXAN Sports: More Than the Score’)

10 p.m.

  • KXAN: 4.2 / 8.4 / 33,243
  • KVUE: 4 / 8 / 31,660
  • KEYE: 2.8 / 5.5 / 22,162
  • KTBC: 1.9 / 4 / 15,039

 

Tina Shively departs KVUE for new gig

Tina Shively

Tina Shively has filed her last report for KVUE, Austin’s ABC affiliate.

Shively, who joined the station four and a half years ago, is transitioning out of the news business and into the world of public relations, joining local firm Elizabeth Christian Public Relations.

Her first day is Monday.

“I decided to leave TV because I was looking for a new challenge,” Shively said. “I’ve played a lot of roles in TV and am eager to see what the public relations side of the business is all about. I am so excited to be working for Elizabeth Christian. Her team has an amazing reputation here in Austin. They promise there’s always a lot of work to do and that I certainly will not be bored away from news.”

Leaving KVUE was difficult, Shively admits.

“It’s hard to say goodbye to KVUE because this team really is like family,” she said. “In crunch times, we all have come together with no hesitation to get the job done no matter what the situation entails. That is rare.”

Shively initially was KVUE’s morning reporter before shifting to the evening newscasts last year, heading up the station’s Watch Desk, where she monitored social media and tracked breaking news. Shively also regularly filled in on the anchor desk.

“I’d like to thank viewers for always being gracious and kind when I shoved a mic in their face at 5 a.m. and for accepting my mistakes and stumbles with nary a negative word,” she said. “I feel that I have learned a little bit from every story I’ve ever done and I’m really grateful for that. I won’t miss the live shots or the air time, but I will miss the opportunity to listen and share the stories of people who make this beautiful city what it is.”

Prior to Austin, Shively worked behind the scenes for CBS News and as an anchor and reporter in Amarillo and Rochester, N.Y. Combined, she’s logged 17 years in the TV news business.

At Elizabeth Christian Public Relations, she joins a team that includes other former Austin TV news personalities, including Erin Ochoa and Keri Bellacosa.

What made former newscaster Olga Campos Benz turn novelist?

Olga Campos Benz

If you’re hoping longtime Austin newscaster Olga Campos Benz’ new book is a tell-all, you’re in for some disappointment.

Sure, after spending a couple decades as a broadcast journalist, there’s plenty of dirt she could dish. But instead, her book “It’s News to Me” is largely a work of fiction. Find it at BookPeople and other local stores, or online at Amazon.com.

The book is, however, set in the TV news business. In it, Marissa Cavelo, a reporter and anchor at fictional KATX-TV right here in Austin, comes across an exclusive story that a group of criminals will do just about anything to keep her from telling.

Campos Benz left KVUE, her longtime TV home, in 2011. Today, she works as community relations director for Austin businessman and philanthropist Milton Verret and was recently named a Woman of Distinction by the Texas Association of Mexican American Chambers of Commerce.

Campos Benz — who is a featured speaker at this weekend’s Texas Book Festival — sat down with the American-Statesman to discuss her new book and what she’s been up to lately.

American-Statesman: What made you want to write a book?

Campos Benz: Everyone always asks what the TV business was like. This was about sharing my creative side – a project – with my friends. It took me five years to write. I even took one whole year off to just put it down. I wanted to make sure, on top of everything else, that it was a fun read. I love to read. That was really the impetus of this – spending all my time in libraries and bookstores.

With all your real-life personal experiences, why did you decide to write a piece of fiction?

There’s so much behind-the-scenes drama in newsrooms. I didn’t really want to get into all the politics. That said, any author will tell you to take from your real life and there are so many things that – more generally – happen in any newsroom in any market. There’s tons of fodder there for juicy fiction. I will say, though, that there are some real-life news events mentioned in there that people who read my book will recognize if they’ve lived here awhile.

Tell us about Marissa Cavelo, the main character in “It’s News to Me.”

She’s a Latina reporter from Houston. The daughter of immigrants. Focus groups (a commonality in the TV business) absolutely love her. She primarily does feature reports, but wants to do more substantial reporting – and stumbles upon a crime ring in action. There’s a lot of irreverent humor mixed in there because that’s just who I am.

What kind of feedback have you been getting?

It has been pleasantly surprising how well received it has been – especially with Latino groups.

You worked in Corpus Christi, Houston and Austin – spending 16 years alone at KVUE, where you anchored at 5 p.m., then mornings and middays. You even met your husband, Kevin, in the TV business. Why’d you decide to leave?

It was a good ride. I wouldn’t trade it for anything. It was an honor to be trusted and welcomed into people’s homes. But, for 30 years, I basically had no privacy. One time I even got recognized while we were camping. This chapter of my life is so much better suited for me. I’m grateful for Milton and my co-workers and the flexibility.

Any advice for people thinking about writing a book?

I’ve been getting a lot of people who say, ‘I admire what you’ve done. I always wanted to write a book of my own.’ I tell them there’s no reason not to take that leap into the literary world. I encourage them to do it, absolutely. The Writers’ League of Texas, in particular, is super supportive with lots of classes and instruction. They’re all about encouraging writers.

Will we see you write another book?

I’ll tell you this … I’m sure thinking about it.


Olga Campos Benz at the Texas Book Festival

1:30 p.m. Saturday

Ahora Si tent at Congress Avenue and Eighth Street