May TV ratings: KXAN, KVUE split the wins

The ‘Daybreak’ team: Erika Lopez, left, Yvonne Nava, Bryan Mays and Anavid Reyes (KVUE photo)

In the race to keep you informed before you head to work or school each morning, two Austin TV stations are duking it out for first place.

ABC affiliate KVUE and NBC affiliate KXAN have been relatively close in the pre-dawn hours for the past several years, with KXAN winning most head-to-head competitions. May was different, though, with KVUE taking the top spot at 4:30 a.m., 5 a.m. and 6 a.m., according to Nielsen.

“This win was all about teamwork,” KVUE president and general manager Kristie Gonzales said. “From the producers and staff behind the scenes, to the team you wake up to every morning, each person put their heart and soul into making ‘Daybreak’ the best morning newscast in Austin.”

KVUE also was home to the top-rated midday newscast.

Evenings, KXAN continues to be the station to beat, dominating at 5 p.m., 6 p.m. and 10 p.m. “KXAN News at 6,” for instance, draws more viewers than the second- and third-place stations combined.

In primetime, NBC was No. 1, followed by CBS, ABC, Fox, The CW and then MyNetworkTV.

May Nielsen ratings

Each ratings point equals 7,712 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .8 / 10 / 6,170
  • KTBC: .3 / 4.3 / 2,314
  • KXAN: .3 / 3.6 / 2,314
  • KEYE: .2 / 2.5 / 1,542

5 a.m.

  • KVUE: 1.2 / 12.5 / 9,254
  • KXAN: .9 / 9.6 / 6,941
  • KTBC: .7 / 7.6 / 5,398
  • KEYE: .6 / 6.1 / 4,627

6 a.m.

  • KVUE: 2.3 / 15.2 / 17,738
  • KXAN: 2.1 / 14 / 16,195
  • KTBC: 1.6 / 10.8 / 12,339
  • KEYE: .8 / 5.3 / 6,170

7 a.m.

  • KTBC: 2.1 / 10.9 / 16,195
  • KNVA: .3 / 1.5 / 2,314

8 a.m.

  • KTBC: 1.9 / 8.6 / 14,653

9 a.m.

  • KTBC: 1.6 / 7.3 / 12,339
  • KEYE: .8 / 3.6 / 6,170 (‘We Are Austin’)

11 a.m.

  • KVUE: 2.2 / 9.5 / 16,966
  • KXAN: .8 / 3.4 / 6,170 (‘Studio 512’)

Noon

  • KXAN: 1.5 / 6 / 11,568
  • KTBC: 1 / 4.2 / 7,712

5 p.m.

  • KXAN: 4.9 / 13.6 / 37,789
  • KVUE: 3.9 / 10.9 / 30,077
  • KTBC: 2.5 / 6.8 / 19,280
  • KEYE: 1.3 / 3.7 / 10,026

6 p.m.

  • KXAN: 6.2 / 15.2 / 47,814
  • KVUE: 4.4 / 10.8 / 33,933
  • KEYE: 1.6 / 3.8 / 12,339

6:30 p.m.

  • KEYE: 1.7 / 4.1 / 13,110

9 p.m.

  • KTBC: 2.6 / 4.9 / 20,051
  • KNVA: .9 / 1.8 / 6,941

9:45 p.m.

  • KNVA: .8 / 1.4 / 6,170 (‘KXAN Sports: More Than the Score’)

10 p.m.

  • KXAN: 5.3 / 10.8 / 40,874
  • KVUE: 3.5 / 7.1 / 26,992
  • KEYE: 2.5 / 5.1 / 19,280
  • KTBC: 1.9 / 3.9 / 14,653

 


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