May ratings: Which TV stations do adults ages 25-54 watch most?

Same stations, different order.

A few weeks ago, we showed you results of the May “sweeps” period. Those numbers were for total households, but now demographic data has been released – and in the advertiser-friendly adults ages 25-54 demo, you’ll notice some slight shifts when comparing the two lists.

KXAN continues to lead, though, in most time slots, typically followed by either KVUE or KTBC.

Take a look …

5 a.m.

  • KXAN: .4 rating / 3,600 viewers in demo
  • KTBC: .4 / 3,000
  • KVUE: .2 / 2,100
  • KEYE: .1 / 1,100

6 a.m.

  • KXAN: 1.5 / 12,100
  • KTBC: 1.3 / 11,200
  • KVUE: .9 / 7,400
  • KEYE: .3 / 2,200

7 a.m.

  • KTBC: 1.4 / 11,400
  • KNVA: .1 / 800

8 a.m.

  • KTBC: .9 / 7,900

Midday

  • KVUE: .6 / 4,800 (11 a.m.)
  • KXAN: .5 / 4,000 (Noon)
  • KTBC: .5 / 3,900 (Noon)

5 p.m.

  • KVUE: 1.4 / 11,400
  • KXAN: 1.3 / 11,000
  • KTBC: 1.1 / 9,000
  • KEYE: .5 / 3,900

6 p.m.

  • KXAN: 1.9 / 16,000
  • KVUE: 1.6 / 13,500
  • KEYE: .5 / 4,100

9 p.m.

  • KTBC: 1.3 / 11,000
  • KNVA: .7 / 5,300

10 p.m.

  • KXAN: 2.3 / 19,100
  • KVUE: 1.9 / 15,800
  • KTBC: 1.3 / 10,900
  • KEYE: .8 / 6,600

 

 

 


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