Former KVUE news director lands Atlanta gig

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Frank Volpicella
Frank Volpicella

Frank Volpicella

When Frank Volpicella stepped down as KVUE’s news director in late April, he said he planned to stay retired “for about 10 minutes.”

He wasn’t far off.

Volpicella, who took a voluntary early retirement package after nearly 16 years at the city’s ABC affiliate, has been named news director at WGCL-TV, the CBS affiliate in Atlanta.

A number of other KVUE employees also took the buyouts, including chief meteorologist Mark Murray, a 26-year veteran.

At WGCL, Volpicella will be working alongside a longtime friend and mentor, general manager Mark Pimentel. The two previously worked together at WAFF-TV in Huntsville, Ala., and at WSB-TV, Atlanta’s ABC affiliate.

Atlanta is the nation’s ninth-largest TV market. Austin ranks 39th.

“I am excited to be back in Atlanta, a city I called home for 10 years earlier in my career,” Volpicella said. “I will be working for a general manager who I’ve known for 28 years. We share the same news philosophy and have the same vision on how to run a news operation.

“When I left KVUE on April 22, I realized that being a news director is in my DNA, and that I had to lead a news department again. I’m blessed to now have that opportunity to lead a station in a top-10 market.”

Volpicella begins work July 11, but is in Atlanta this week meeting with WGCL staffers.

“I will miss Austin tremendously,” he said. “But the friendships I made there will last a lifetime. There will always be a special place in my heart for Austin. I’m not saying goodbye to the city. I’ll be back to visit, and possibly retire there when that day finally comes.”


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