Joe Taylor is back doing what he loves, helping Central Texans steer clear of traffic jams.
Starting today, Taylor, who previously delivered traffic updates on Time Warner Cable News and several local radio stations owned by Entercom, can now be heard on Spirit 105.9.
His reports will air on the contemporary Christian-formatted station between 6 a.m. and 9 a.m. and again between 3:45 p.m. and 7 p.m.
“Spirit 105.9 is a completely different direction for my traffic coverage,” Taylor said. “I’ve produced traffic on music stations before, but never in this specific genre. What I like about it is the focus on local content, local voices. I approached (general manager) Tim McCoy because I think Spirit fits with my emphasis on local traffic reporting, something which goes beyond pulling up an app or looking at Google.
“I’m looking forward to joining Steve (Sunshine) and Amy (Byrd) in the morning. They have a huge audience in Austin, one that is pretty new for me, and that’s exciting.”
Taylor says he’s kept busy in recent months working with Number Nine Productions, his company that manages and produces a number of sports radio and television broadcasts. But, yes, he’s happy to once again be covering traffic.
“I’ve missed helping Austinites navigate the roads,” he said. “I’ve posted on social media from time to time about large accidents or big traffic stories, but there’s nothing like waking up with this city every day. I know what I do helps.
“Thanks to all of my social media followers and listeners for their support during the time off. I can’t tell you how many people stopped me and said, ‘Where’d you go?’ or ‘When are you coming back?’ That’s encouraging.”