Neither Texas team made it to this year’s Super Bowl – no big shock there – but that didn’t keep Austin-area viewers from tuning in Sunday night.
Overnight Nielsen ratings show 361,000 Central Texas households were watching the Denver-Carolina matchup on local CBS affiliate KEYE at its peak, accounting for a whopping 73 percent of all TV sets in use.
That works out to about 545,000 adults ages 25 and up and 607,000 adults ages 18 and up – two of the demographics advertisers love most.
Factor in viewers gathered at sports bars and parties around town, and those numbers would likely go even higher.
Nationally, the numbers were just as strong, with Super Bowl 50 ranking as the second-best Super Bowl in Nielsen overnight ratings history with 114.4 million viewers.