November TV ratings: KXAN wins all major news competitions

View Caption Hide Caption
KXAN's newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.
KXAN's newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.

KXAN’s newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.

A clean sweep.

That’s what KXAN got during the November “sweeps” period, with the city’s NBC affiliate scoring wins in every major head-to-head weekday news time slot.

It’s the first sweeps month in recent memory – there are four each year – where Austin ABC affiliate KVUE didn’t claim a single victory.

KXAN started the day bright and early with a win at 4:30 a.m., a time period where KVUE ranked No. 1 during July, the most recent sweeps month. This time around, Fox-owned KTBC also managed to outdraw KVUE at that early hour.

At 5 a.m. and 6 a.m., KXAN remained the station to beat, with KVUE taking the silver at 5 a.m. and KTBC yanking it away at 6 a.m.

Middays, KXAN’s noon newscast edged KVUE’s 11 a.m. broadcast.

The story was the same at 5 p.m. and 6 p.m., where KXAN drew thousands more viewers that its competitors – an audience larger than KVUE and CBS affiliate KEYE combined for both half hours.

KXAN finished the day with one last win at 10 p.m.

While KXAN saw big gains throughout the day – from 100 percent at 4:30 a.m. to 32 percent at 10 p.m. – the other stations have reasons to smile, too. KTBC, for example, grew 23 percent year over year at 5 p.m., 32 percent at 9 p.m. and 31 percent at 10 p.m.

Local newsies have a brief holiday breather before the next sweeps period, which kicks off in February.

Other highlights:

  • ABC’s “Good Morning America” is the city’s top-rated network morning show, followed by NBC’s “Today” and “CBS This Morning.”
  • “NBC Nightly News” is the nighttime network newscast of choice, followed by ABC’s “World News Tonight” and the “CBS Evening News.”
  • During primetime, among the English-language networks, it’s NBC, then ABC, CBS, Fox, The CW and MyNetworkTV.
  • In late night, NBC’s Jimmy Fallon is king, followed by ABC’s Jimmy Kimmel and CBS’s Stephen Colbert.

November Nielsen ratings                                                  

Each ratings point equals 7,456 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KXAN: .8 / 7.1 / 5,965
  • KTBC: .7 / 6.5 / 5,219
  • KVUE: .7 / 6 / 5,219
  • KEYE: .2 / 1.5 / 1,491

5 a.m.

  • KXAN: 1.8 / 12.5 / 13,421
  • KVUE: 1.4 / 9.7 / 10,438
  • KTBC: 1.3 / 9.3 / 9,623
  • KEYE: .5 / 3.7 / 3,728

6 a.m.

  • KXAN: 3.2 / 15.5 / 23,859
  • KTBC: 2.5 / 12.3 / 18,640
  • KVUE: 2.2 / 10.7 / 16,403
  • KEYE: .8 / 3.6 / 5,965

7 a.m.

  • KTBC: 2.2 / 9.3 / 16,403
  • KNVA: .2 / 1 / 1,491

8 a.m.

  • KTBC: 1.7 / 6.9 / 12,675

9 a.m.

  • KTBC: 1.4 / 6.1 / 10,438
  • KEYE: .9 / 3.7 / 6,710 (‘We Are Austin’)

11 a.m.

  • KVUE: 2.3 / 9 / 17,149

Noon

  • KXAN: 2.5 / 9.7 / 18,640
  • KTBC: .9 / 3.6 / 6,710

12:30 p.m.

  • KXAN: 1.2 / 4.8 / 8,947 (‘Studio 512’)

5 p.m.

  • KXAN: 6.1 / 15.6 / 45,482
  • KVUE: 4.6 / 11.6 / 34,298
  • KTBC: 2.6 / 6.3 / 19,386
  • KEYE: 1.5 / 3.8 / 11,184

6 p.m.

  • KXAN: 7.8 / 17.4 / 58,157
  • KVUE: 5 / 11.2 / 37,280
  • KEYE: 2 / 4.5 / 14,912

9 p.m.

  • KTBC: 2.5 / 5.1 / 15,658
  • KNVA: 1.1 / 2.2 / 8,202

9:45 p.m.

  • KNVA: .4 / .7 / 2,982 (‘ATX Uncensored(ish)’)

10 p.m.

  • KXAN: 5.7 / 12.3 / 42,499
  • KVUE: 5 / 10.7 / 37,280
  • KEYE: 3.2 / 6.9 / 23,859
  • KTBC: 2.1/ 4.6 / 15,658

 


View Comments 2