July TV ratings: KXAN is the station to beat

View Caption Hide Caption
KXAN's newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.
KXAN's newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.

KXAN’s newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.

In depth. Investigative. And now firmly in the lead.

NBC affiliate KXAN, which has built a reputation in recent years for its investigations and special reports, was the station to beat in July, with the top-rated 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m. newscasts in Central Texas, according to Nielsen.

Last July, the story was much different, with KVUE leading in three of those time slots – at 5 a.m., 6 a.m. and 10 p.m. This time around, the ABC affiliate’s only outright win was at 4:30 a.m.

Middays, KXAN and KVUE are essentially tied.

Also worth noting:

  • ABC’s “Good Morning America” is the network morning show of choice in Central Texas, followed by NBC’s “Today.” Meanwhile, the audience for “CBS This Morning” continues to grow, with the broadcast posting some of its strongest numbers in recent memory.
  • “NBC Nightly News” rules the 5:30 p.m. time slot, followed by “ABC World News” and then “CBS Evening News.”
  • At 9 p.m., KTBC’s newscast leads KNVA’s broadcast, but the gap is narrowing.
  • NBC is the top-rated network in primetime in Austin, followed by ABC, CBS, Fox, The CW and MyNetworkTV.

July is one of four “sweeps” periods each year. The others are February, May and November. Ratings during these months are used to set advertising rates.

July Nielsen ratings                                                  

Each ratings point equals 7,293 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .5 / 4.7 / 3,647
  • KXAN: .4 / 4.3 / 2,917
  • KEYE: .3 / 2.9 / 2,188
  • KTBC: .3 / 2.9 / 2,188

5 a.m.

  • KXAN: 1.3 / 10.7 / 9,481
  • KVUE: 1.2 / 9.5 / 8,752
  • KTBC: .6 / 4.8 / 4,376
  • KEYE: .4 / 3.5 / 2,917

6 a.m.

  • KXAN: 2.3 / 14.4 / 16,774
  • KVUE: 1.7 / 10.8 / 12,398
  • KTBC: 1.7 / 10.5 / 12,398
  • KEYE: .6 / 4 / 4,376

7 a.m.

  • KTBC: 1.7 / 8.8 / 12,398
  • KNVA: .2 / 1 / 1,459

8 a.m.

  • KTBC: 1.4 / 7 / 10,210

9 a.m.

  • KTBC: .9 / 4.5 / 6,564
  • KEYE: .9 / 4.3 / 6,564 (‘We Are Austin’)

11 a.m.

  • KVUE: 1.8 / 7.5 / 13,127

Noon

  • KXAN: 1.8 / 7.1 / 13,127
  • KTBC: .7 / 2.6 / 5,105

12:30 p.m.

  • KXAN: 1 / 3.8 / 7,293 (‘Studio 512’)

5 p.m.

  • KXAN: 5 / 13.7 / 36,465
  • KVUE: 3.6 / 9.7 / 26,255
  • KTBC: 1.6 / 4.1 / 11,669
  • KEYE: 1.4 / 3.9 / 10,210

6 p.m.

  • KXAN: 6.1 / 15.3 / 44,487
  • KVUE: 4 / 10.1 / 29,172
  • KEYE: 1.7 / 4.3 / 12,398

9 p.m.

  • KTBC: 1.9 / 4.1 / 13,857
  • KNVA: 1.1 / 2.3 / 8,022

10 p.m.

  • KXAN: 4.3 / 10.2 / 31,360
  • KVUE: 4 / 9.4 / 29,172
  • KEYE: 2 / 4.8 / 14,586
  • KTBC: 1.6 / 3.8 / 11,669

 

 


View Comments 0