May TV ratings: KXAN wins in most news time periods

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KXAN's newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m.
KXAN's newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m. in May.

KXAN’s newscasts were No. 1 at 5 p.m., 6 p.m. and 10 p.m. in May.

The ratings tug-of-war between Austin’s top two TV news stations ended with KXAN claiming victory over KVUE in most weekday time slots during the May “sweeps” period.

NBC affiliate KXAN placed first at 6 a.m., midday, 5 p.m., 6 p.m. and 10 p.m., according to Nielsen, while ABC affiliate KVUE ranked No. 1 at 4:30 a.m. and 5 a.m.

The results appear to signal a fairly significant shift in local viewing habits. While KXAN has dominated at 5 p.m. and 6 p.m. for several years now, the 6 a.m., midday and 10 p.m. wins are relatively new for the station. Last May, KVUE was tops in all three of those time periods.

At 6 a.m., the race for first went down to the wire, with KXAN eking out a win on the final day of May sweeps – one of four months each year when ratings are used to set TV advertising rates.

Middays, ratings for KXAN were up more than 40 percent year over year, continuing a trend that dates back to fall. KVUE was down slightly compared to 2014.

And at 10 p.m., KXAN grew its audience by about 25 percent, allowing it to overtake KVUE, which was essentially flat. At least some of those new KXAN viewers appear to have come from third-place KEYE.

Also worth noting:

  • Among network news broadcasts, ABC’s “Good Morning America” is the top-rated morning show, while “NBC Nightly News” rules the 5:30 p.m. time slot.
  • The 9 p.m. newscast on CW affiliate KNVA managed to more than double its audience, although Fox-owned KTBC continues to lead that time slot.
  • Ratings for David Letterman’s final month on the air were up substantially, giving KEYE a nice late-night boost. “The Late Show” was No. 1 at 10:35 p.m., unseating “The Tonight Show” on KXAN.

May Nielsen ratings                                                  

Each ratings point equals 7,293 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: .9 / 10.6 / 6,564
  • KTBC: .7 / 8.4 / 5,105
  • KXAN: .4 / 4.9 / 2,917
  • KEYE: .3 / 3.8 / 2,188

5 a.m.

  • KVUE: 1.6 / 13.9 / 11,669
  • KXAN: 1.4 / 12.8 / 10,210
  • KTBC: 1.1 / 9.4 / 8,022
  • KEYE: .5 / 4.8 / 3,647

6 a.m.

  • KXAN: 2.7 / 16.1 / 19,691
  • KVUE: 2.7 / 15.7 / 19,691
  • KTBC: 2.1 / 12.2 / 15,315
  • KEYE: .6 / 3.7 / 4,376

7 a.m.

  • KTBC: 2.1 / 10.2 / 15,315
  • KNVA: .2 / .8 / 1,459

8 a.m.

  • KTBC: 1.6 / 7.6 / 11,669

9 a.m.

  • KTBC: 1.2 / 5.7 / 8,752
  • KEYE: .8 / 3.8 / 5,834 (‘We Are Austin’)

11 a.m.

  • KVUE: 1.8 / 8 / 13,127

Noon

  • KXAN: 2 / 8.6 / 14,586
  • KTBC: .8 / 3.3 / 5,834

12:30 p.m.

  • KXAN: 1.1 / 4.5 / 8,022 (‘Studio 512’)

5 p.m.

  • KXAN: 5.2 / 13.9 / 37,924
  • KVUE: 3.2 / 8.5 / 23,338
  • KTBC: 1.8 / 4.7 / 13,127
  • KEYE: 1.5 / 4 / 10,940

6 p.m.

  • KXAN: 5.8 / 14 / 42,299
  • KVUE: 4 / 9.6 / 29,172
  • KEYE: 1.7 / 4.1 / 12,398

9 p.m.

  • KTBC: 2.6 / 5.3 / 18,962
  • KNVA: 1.3 / 2.8 / 9,481

10 p.m.

  • KXAN: 5.1 / 11.7 / 37,194
  • KVUE: 4.9 / 11 / 35,736
  • KEYE: 3.2 / 7.3 / 23,338
  • KTBC: 1.8 / 4.1 / 13,127

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