CNN has high hopes for a new series from an Austin-based production company.
In “High Profits,” crews from Bat Bridge Entertainment follow the founders of the Breckenridge, Colo., Cannabis Club as they build a chain of retail stores selling marijuana.
Eight hour-long episodes were filmed, with the debut set to air at 9 p.m. Sunday.
Virtually everyone who worked on the show – from producers to camera operators – is Austin-based, Bat Bridge Entertainment executives said.
Even the music has a local flavor, with a title track from the Black Angels.
“We want Austin to be really proud we put a show on the air that can hang with the big dogs,” Bat Bridge Entertainment co-founder Stephen Germer said.
Five networks expressed interest in the show, Germer said, with CNN ultimately winning the bidding war.
Work on “High Profits” started more than a year ago, with camera crews on the ground in Colorado on Jan. 1, 2014, when new legislation took effect that loosened restrictions on selling pot.
“This is history,” Bat Bridge Entertainment co-founder Jeff Keels said. “It’s like the Wild West – the American Dream with a ‘Breaking Bad’ element to it. It’s an epic story.”
A New York premiere party earlier this week for “High Profits” – complete with lots of snacks to help cure the munchies – will be followed by one this weekend in Austin. After that, it’s on to seven more projects Bat Bridge Entertainment executives say they have in the works.
“We want to put Austin on the map,” Germer said.