In an application filed with the Federal Communications Commission, 101.5 KROX-FM (known on air as 101X) seeks to relocate its antenna south from the Westlake area to a spot between Austin and San Marcos.
The relocated antenna would be higher than the current one is and would get a major power boost, going from 12,500 watts to 80,000 watts, according to Scott Gillmore, market manager for Emmis Austin Radio, the owner of 101X and several other local radio stations.
Those changes would greatly improve 101X’s reception in Hays County, Gillmore said, without hurting reception in Travis and Williamson counties.
Picking up 101X would also become easier in several other Central Texas counties if the FCC approves the request, he said.
“The filing is just the first step and there are many other steps to making this a reality, so, while this may happen in 2015, the filing gives us a five-year window to make it happen,” Gillmore said.
In addition to 101X, Emmis Austin Radio’s other stations include 93.3 KGSR-FM, 93.7 KLBJ-FM, Latino 102.7, 103.5 BOB-FM, 107.1 La Z and NewsRadio KLBJ (590 AM and 99.7 FM).