In key demo, KXAN’s evening newscasts rank No. 1

kxanNew demographic data shows NBC affiliate KXAN is the station of choice among evening news viewers in the age bracket advertisers covet most.

During November sweeps, KXAN ranked No. 1 among adults ages 25-54 at 5 p.m., 6 p.m. and 10 p.m., Nielsen reports.

Outside of sweeps months that happened to coincide with NBC’s Olympics broadcasts, it’s the first time in 13 years that KXAN has placed first at both 6 p.m. and 10 p.m. in that demographic, according to station management.

As previously reported, among viewers of all ages, KXAN was first at 5 p.m. and 6 p.m. in November and ABC affiliate KVUE was the frontrunner at 10 p.m.

Eric Lassberg, president and general manager of KXAN, says the station’s focus on investigative reporting and its commitment to weather coverage are helping to attract new viewers.

“We are excited to see the great response to our focus on investigative and in-depth storytelling, as well as our dominant First Warning Weather coverage led by 25-year veteran forecaster Jim Spencer,” Lassberg said.


How they rank: Adults 25-54

5 p.m. news:

  1. KXAN
  2. KVUE
  3. KTBC
  4. KEYE

6 p.m. news:

  1. KXAN
  2. KVUE
  3. KEYE

10 p.m. news:

  1. KXAN
  2. KVUE
  3. KEYE
  4. KTBC

How they rank: Total viewers

5 p.m. news:

  1. KXAN
  2. KVUE
  3. KTBC
  4. KEYE

6 p.m. news:

  1. KXAN
  2. KVUE
  3. KEYE

10 p.m. news:

  1. KVUE
  2. KXAN
  3. KEYE
  4. KTBC

Author: Gary Dinges

Gary Dinges covers bars/restaurants, movies, music, radio and TV -- plus a bunch of other fun stuff -- for the Austin American-Statesman.

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