Bikinis owner Doug Guller featured on ‘Undercover Boss’

Doug Guller
Doug Guller

Look for Doug Guller, founder of the locally based Bikinis Sports Bar and Grill chain, later this month on CBS’s “Undercover Boss.”

The episode will air Dec. 28.

Producers first contacted Guller about a year ago, he said. In October, they filmed at five different Bikinis locations – three in the Dallas area, one in San Antonio and one in North Austin, near Highland Mall.

At each location, Guller posed as an entry-level employee, with cameras rolling as he interacted with customers and co-workers. To avoid being recognized, he wore an elaborate disguise that included a wig, earrings, goatee and even eyeliner.

“It was a great opportunity to see what the team goes through behind the scenes,” Guller said. “I got to see just how hard their jobs really are.”

Most of the experiences were positive, Guller said, but it wouldn’t be reality TV without a little bit of drama. In the end, though, he said he’s happy with how things turned out – and he thinks you will be, too.

“It wraps up with what was, for me, a really heartfelt experience,” he said. “I think that’s what the people who watch will get out of it, too.”

Guller’s company, ATX Brands, also owns a number of other bars and restaurants, including The Parish, Scoot Inn, Pelons, Chicago House, Zorro and 508 Tequila Bar. A lot of projects are in the works right now – and that’ll continue well into 2015, Guller said, including the rollout of Gino’s East pizzerias in Austin and elsewhere across the state.

Together, the various ATX Brands businesses employ about 500 people.

“There’s a lot that goes into running a successful company,” Guller said. “We’ve got great people who are working hard to make things happen.”


‘Undercover Boss’

7:30 p.m. Dec. 28

CBS, KEYE Channel 42

Author: Gary Dinges

Gary Dinges covers bars/restaurants, movies, music, radio and TV -- plus a bunch of other fun stuff -- for the Austin American-Statesman.

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