KXAN, KVUE are top-rated stations in November

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Jim Spencer, left, Shannon Wolfson, Robert Hadlock and Roger Wallace helm KXAN's top-rated 6 p.m. newscast. The station was also No. 1 middays and at 5 p.m.
Jim Spencer, left, Shannon Wolfson, Robert Hadlock and Roger Wallace helm KXAN's top-rated 6 p.m. newscast. The station was also No. 1 middays and at 5 p.m.

Jim Spencer, left, Shannon Wolfson, Robert Hadlock and Roger Wallace helm KXAN’s top-rated 6 p.m. newscast. The station was also No. 1 middays and at 5 p.m.

The battle between KVUE and KXAN for TV ratings dominance continued in November, with both stations notching first-place wins.

ABC affiliate KVUE is the region’s top choice for news mornings and at 10 p.m., while NBC affiliate KXAN ranked No. 1 middays and at 5 p.m. and 6 p.m., according to Nielsen data.

Stations in Austin and elsewhere across the country use ratings in November and three other “sweeps” months to set advertising rates.

Mornings have been an especially strong time period for all of Austin’s TV stations for several years now – and that trend continued in November. At 6 a.m., for example, newscasts airing on KEYE, KTBC, KVUE and KXAN combined to reach about 50 percent of Central Texas households watching TV at that hour.

No other local news time slot comes close to grabbing that much audience share in Austin.

KVUE once again came in first at 4:30 a.m., 5 a.m. and 6 a.m., but it was Fox-owned KTBC that reported some of the strongest year-over-year gains. Ratings for each installment of Fox 7’s five-and-a-half-hour morning show were up by double digits, including an 80 percent jump at 4:30 a.m., 63 percent at 5 a.m. and 47 percent at 6 a.m.

Fox 7 general manager Michael Lewis said the station’s current morning team, which has been in place for a little less than a year now, is clicking with viewers, prompting Central Texans to switch stations.

“They have tremendous chemistry and genuinely like each other,” Lewis said. “That comes through on the air.”

Stronger ratings for the morning news broadcast helped boost numbers for shows that air later in the day on Fox 7, Lewis said. That includes daytime talk shows and the station’s noon newscast, which doubled its audience year over year.

“I’m absolutely thrilled,” he said. “When you’re successful in the morning, that sets the tone for the rest of the day.”

The ratings bump was almost enough to push Fox 7’s noon newscast into first place, but KXAN drew a slightly larger audience.

At 5 p.m. and again at 6 p.m., KXAN was a dominant No. 1, with an audience about as large as the second- and third-place stations combined.

In late news, Fox 7 took first place at 9 p.m., with KVUE in the lead at 10 p.m.

The 10 p.m. news race featured a new addition in November. With Fox 7 now competing in that time slot, viewers have a choice between English-language newscasts airing on four local broadcast stations.

It appears as if the increased competition might have hurt some Austin stations, with both KEYE and KVUE down year over year. KXAN, however, managed to increase its 10 p.m. audience by about 10 percent compared to November 2013.

Nielsen’s next sweeps period is in February.

November Nielsen ratings                                                  

Each ratings point equals 7,293 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households.

4:30 a.m.

  • KVUE: 1.3 / 12.9 / 9,481
  • KTBC: .8 / 8 / 5,834
  • KXAN: .4 / 4 / 2,917
  • KEYE: .4 / 3.6 / 2,917

5 a.m.

  • KVUE: 2.2 / 16.9 / 16,045
  • KTBC: 1.3 / 9.8 / 9,481
  • KXAN: 1.2 / 9.1 / 8,752
  • KEYE: .5 / 3.8 / 3,647

6 a.m.

  • KVUE: 4.1 / 19.3 / 29,901
  • KXAN: 3 / 13.9 / 21,879
  • KTBC: 2.5 / 11.5 / 18,233
  • KEYE: 1 / 4.5 / 7,293

7 a.m.

  • KTBC: 2.6 / 10.3 / 18,962
  • KNVA: .5 / 2 / 3,647

8 a.m.

  • KTBC: 2.2 / 8.8 / 16,045

9 a.m.

  • KTBC: 1.8 / 7.4 / 13,127
  • KEYE: .8 / 3.6 / 5,834 (‘We Are Austin’)

11 a.m.

  • KVUE: 1.5 / 5.9 / 10,940

Noon

  • KXAN: 1.9 / 7.3 / 13,857
  • KTBC: 1.8 / 6.9 / 13,127

12:30 p.m.

  • KXAN: 1.1 / 4.3 / 8,022 (‘Studio 512’)

5 p.m.

  • KXAN: 5.7 / 15 / 41,570
  • KVUE: 3.6 / 9.2 / 26,255
  • KTBC: 2.2 / 5.4 / 16,045
  • KEYE: 1.5 / 3.9 / 10,940

6 p.m.

  • KXAN: 6.3 / 14.1 / 45,946
  • KVUE: 4.6 / 10 / 33,548
  • KEYE: 1.9 / 4.1 / 13,857

9 p.m.

  • KTBC: 2.7 / 5.5 / 19,691
  • KNVA: .8 / 1.6 / 5,834

10 p.m.

  • KVUE: 5.2 / 11.9 / 37,924
  • KXAN: 4.4 / 10.1 / 32,089
  • KEYE: 2.6 / 6.1 / 18,962
  • KTBC: 1.6 / 3.7 / 11,669

 


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